Tuesday, August 04, 2009

Radio Shack Rebranding to "The Shack"?

It looks like Radio Shack may be about to undergo a pretty noticeable rebranding. While it's not completely clear if this is a short-term promotional push or long-term strategy (apparently the company will remain Radio Shack on the corporate side), our tipster says that in-store signs will reflect a change this week, and storefront signage will begin to be reworked as "The Shack" sometime later this year.

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